As Kia continues to add more technology to its models, the Korean automaker says it will keep physical buttons in the their cabins, especially for the most common tasks.
In an interview with Autocar, Kia’s head of interior design Jochen Paesen said: “There are certain functions you need to find straight away and you don’t want to mess up, so we keep them physical.”
Mr Paesen added that some brands “get away with just digital and it works for them”, but according to Kia’s global market research “people have very basic needs” and that “if to get to a function you have to…
