Hate chrome? BMW is ditching it for the Neue Klasse era


Chrome has been a staple of luxury car design for decades, but German giant BMW is set to abandon the shiny finish for its next generation of electric vehicles (EVs).

Instead, BMW will use lighting for key design features of its upcoming ‘Neue Klasse’ EV, including the iconic double kidney grille.

This shift in design strategy was hinted at with the global launch of the second-generation iX3 SUV last year, and has now been confirmed by BMW’s design team as the brand continues to roll out new Neue Klasse models, the latest of which is the i3 sedan.

Both the iX3 and i3 are chrome-less from…



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