High quality design and color harmony lend a competitive advantage in today’s automotive industry. Now more than ever, brand image is a key element for OEM’s to differentiate themselves from competitors in an industry increasingly faced with multi-faceted challenges such as globalization and shorter product life cycles.
A tangible aspect to brand image lies in the external and interior appearance of the vehicle, which is a combination between color, gloss and texture. This combination is referred to as color harmony and it is a critical component in the consumer’s decision to purchase a specific vehicle.
Automotive manufacturers and their suppliers face challenges in maintaining color harmony, such as shipping physical standards to global suppliers for comparison to ensure they match across the supply chain. The advent of instruments to measure overall appearance and precisely communicate color and gloss digitally helps guarantee high interior quality, decreases time to market and enables cost savings. However, automotive manufacturer’s needs are unique from other industries and requiring and instrument and workflow designed specifically for them. Learn how Datacolor tackled this challenge.
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