In 2021 J.D. Power launched a suite of VOC (voice-of-customer) studies to better understand the numerous factors influencing the EV shopper and owner experience. One of the studies, the EV Consideration Study (EVC), focuses on how consumers approach the prospect of buying and owning an EV before making purchase decisions.
Now that we’re well into 2022, electric vehicles (EVs) are gaining tangible traction in the auto market. Ongoing product launches, infrastructure build-out, policy change and rising gas prices are greasing the ramp-up in consumer interest.
But significant work lies ahead if the industry wants to accelerate the transition from early to mass adoption of EVs. A lack of information on the value and ownership propositions has left a large swath of new-vehicle shoppers reticent to make the electric leap.
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