What makes something a flop?
Not the kind of flop that Kansas City Chiefs quarterback Patrick Mahomes is prone to do, but a flop in the world of advertising?
Brands airing Super Bowl ads have a lot riding on their investments – roughly US$7 million for a 30-second spot for the 2025 big game. So there’s a lot of pressure to get things right.
In my advertising classes, I often tell students that a commercial that’s controversial or disliked in the moment shouldn’t necessarily be considered a failure. In fact, enragement drives engagement. So if one of the goals of…
