Back in 2017, Toyota Motor Corporation CEO Akio Toyoda made a bold promise – “no more boring cars.”

It was considered bold because that’s exactly what the brand was renowned for, cars that were reliable, practical, and well-build… but ultimately uninspiring.
Skip forward to 2025, and Toyota has fulfilled that promise. Since launching the Gazoo Racing sub-brand, the Japanese manufacturer has launched not just one but several performance models, and even the mainstream stuff is a little more interesting.
But what about Lexus? Why should Toyota get to have all the fun? Especially when…


