Ferrari’s new sportscar, the Luce (pronounced Loo-che), raises some interesting questions about the future of hi-tech, high-cost supercars in the electric era.
The Italian sportscar maker’s first move into the electric vehicle (EV) segment – with an eye on the Chinese luxury market – signals strategic pragmatism rather than ideological continuity.
Compounding this is the decision to collaborate with LoveFrom, the company founded by Apple’s former design supremo Sir Jony Ive. Ferrari has imported a design philosophy from outside the automotive world that appears to sit…
